I AM NOT a Graphic Designer.
I DO NOT make chairs.



I achieved the Master of Science Degree in Design della Comunicazione among the Politecnico di Milano, Scuola del Design in 2007. My thesis “Make in Italy” was about a collaborative platform for connecting SMEs and Designers.

During my graduation years I attended the ASP – Alta Scuola Politecnica, a multidisciplinary school founded by Politecnico di Milano and Politecnico di Torino restricted to 150 young and exceptionally talented students. My team worked on a home automation project focusing on Healthcare, Data Visualization and Wearables trends.

In 2006 I’ve been selected for the contest “Dac.tool – Design for Arts & Crafts” aimed at young Designers: this led me to a 1 year collaboration with a Made in Italy fashion brand that implied the design of their first online catalog.


I have 10+ years experience as a professional: I am currently the lead UX designer at VISUP. I work as a User Experience consultant & trainer with agencies like AKQA and H-FARM, but also with startups, SMEs and Institutions. I covered several sectors: Fintech, Retail, Internet of Things, Business Intelligence, Social Communities, Collaborative Platforms, Connected TVs, Softwares as a Service, Publishing, E-commerce, Fashion, Sports.


I have a continuative collaboration with Politecnico di Milano: I am a Contract Professor at Co.Meta (Inclusive Design for Autism) –  Laboratorio di Metaprogetto for 2nd year product design students – where I teach User Research techniques and Data Visualization basics.

I am a Faculty member at POLI.design‘s Master Courses.
I am Technical Director of the Higher Education Courses in User Experience Design and App Design & Development, Coordinator for the Master in User Experience Psychology and founding member of the Experience Design Academy by POLI.design.

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