I AM NOT a Graphic Designer. I DO NOT make chairs.

I achieved the Master of Science Degree in Design della Comunicazione among the Politecnico di Milano, Scuola del Design in 2007. My thesis “Make in Italy” was about a collaborative platform for connecting SMEs and Designers.

During my graduation years I attended the ASP – Alta Scuola Politecnica, a multidisciplinary school founded by Politecnico di Milano and Politecnico di Torino restricted to 150 young and exceptionally talented students. My team worked on a home automation project focusing on Healthcare, Data Visualization and Wearables trends.

In 2006 I’ve been selected for the contest “Dac.tool – Design for Arts & Crafts” aimed at young Designers: this led me to a 1 year collaboration with a Made in Italy fashion brand that implied the design of their first online catalog.

I have 10+ years experience as a professional: I am currently the lead UX designer at VISUP. I work as a User Experience consultant & trainer with agencies like AKQAH-Farm and Great Pixel, but also with startups, SMEs and Institutions. I covered several sectors: Fintech, Retail, Internet of Things, Business Intelligence, Social Communities, Collaborative Platforms, Connected TVs, Softwares as a Service, Publishing, E-commerce, Fashion, Sports.

I have a continuative collaboration with Politecnico di Milano: I am a Contract Professor at Co.Meta (Design for Autism) –  Laboratorio di Metaprogetto for 2nd year product design students – and I am the content manager of DesignHub, an online magazine for design contests.

I am a Faculty member at POLI.design‘s masters and courses. In 2016 I founded together with professor Venanzio Arquilla the Higher Education Course in User Experience Design – where I am Technical Director. I am Technical Director at the Higher Education Course in App Design & Development and founding member of the Experience Design Academy by POLI.design.


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