E-commerce

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E-commerce websites challenge the designer in the following main User Experience patterns:
a structured search bar;
showing in the page as much products as possible;a user friendly results filtering system;
a both quick and precise check-out process.

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Despite its complex navigation menu and unappealing visual design, Amazon still represents the archetipe for this kind of projects thanks to the ability to deal with high information density by providing many buying opportunities and suggestions focused on the user’s behaviour.

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